{"id":656,"date":"2021-11-21T16:32:52","date_gmt":"2021-11-21T21:32:52","guid":{"rendered":"https:\/\/titansproducts.com\/?page_id=656"},"modified":"2022-06-17T16:07:36","modified_gmt":"2022-06-17T20:07:36","slug":"jim-rutz-lost-files","status":"publish","type":"page","link":"https:\/\/titansproducts.com\/jim-rutz-lost-files\/","title":{"rendered":"Jim Rutz Lost Files"},"content":{"rendered":"

How to tap into the legendary<\/h1>\n

genius of Jim Rutz…and use it to skyrocket<\/em> your sales results!<\/h1>\n

Now you can get 208 multimillion-dollar promo swipes\u2026rare trainings and interviews\u2026headline and teaser copy \u201ccheat sheets\u201d\u2026and much more, from one of the world\u2019s highest-paid and most influential copywriters of all time <\/span><\/strong><\/p>\n

Dear Friend,Have you ever wondered how much higher-performing, profit-producing copy you could write if you were able to \u201cpick the brain\u201d of one of the greatest copywriters who ever lived?Not just a copywriter who is \u201cgood.\u201dOr even a hallowed A-Lister.But someone with a unique ability to produce industry-shaking breakthroughs? The type of copywriter who comes around only once or twice a decade?Well, on this page, I am going to share with you a rare opportunity to do just that. <\/span><\/p>\n

\"\"<\/span><\/p>\n

And the copywriter I am talking about is, of course, the late, great Jim Rutz.Jim Rutz was known as the guy you called when you needed a control that could pull record-breaking response.He could\u2014with a flick of his pen\u2014generate millions in revenue. Hundreds of thousands of new customers. And quite literally build businesses on the back of a single promotion.<\/span><\/p>\n

He commanded fees up to $100,000 per package\u2014plus hundreds of thousands more in royalties too. And if you count for inflation, that means Jim was raking in a cool half million for writing a single sales letter<\/span>.<\/span><\/span><\/p>\n

But even with those outrageous fees, he had all the best direct-marketing companies of the day vying for a slot on his calendar. Companies like, Boardroom, Phillips Publishing, Rodale, KCI Communications, Agora and more.In other words, Jim was so good that\u2026 <\/span><\/p>\n

His calendar was booked solid with the best, most prestigious clients of the day\u2026 even though he charged double, triple, and even quadruple the rates of other copywriters<\/strong><\/h3>\n

And he was worth every cent.I can say that with certainty because during my 22 years as the Executive Vice President of Boardroom, I was lucky enough to work closely with Jim on some of his most breakthrough packages.  <\/span><\/p>\n

\"\"<\/span><\/p>\n

Brian Kurtz<\/p>\n

Helps 6, 7, 8, and 9-figure direct-marketing brands build businesses that are more profitable and impactful, too<\/p>\n

As you might know, my name is Brian Kurtz. For nearly 40 years I have followed a specific set of direct marketing principles that helped me build an iconic publishing company to $150 million at its height.Today, I use these principles to help my 6, 7, 8, and 9-figure clients and mastermind members build businesses that are more profitable and more impactful too.<\/span><\/span>During my career, I\u2019ve been able to hire, be mentored by, and even teach many of the most legendary and highest-paid copywriters who have ever walked the earth.<\/span><\/p>\n

Copywriters like Eugene Schwartz, Gary Bencivenga, Clayton Makepeace, Parris Lampropoulos, David Deutsch, Kim Krause Schwalm, Carline Anglade-Cole, Mel Martin, Jim Punkre, and many more.But even after bumping shoulders with all of those giants\u2026 <\/span><\/p>\n

I can tell you for a fact\u2026There was no one like Jim Rutz<\/strong><\/h3>\n

It wasn\u2019t until I visited Jim at his Colorado Springs home that I came to realize just how it was that he got to be so good.I had worked with Jim for years by that time. And we had mailed millions of his direct-mail packages selling Boardroom\u2019s highest-grossing books and newsletters.And because he seemed to have a constant outflow of \u201cknock you on your butt\u201d ideas, I had always sort of assumed that writing brilliant, breakthrough copy came easily to him. But then I visited Jim\u2019s home. And when he opened the door and led me inside, I saw that\u2026 <\/span><\/p>\n

He didn\u2019t have a single piece of furniture anywhere in sight!<\/strong><\/h3>\n

Instead, he had stacks and stacks of ad copy he had gotten from the biggest mailers of the day.And that is how Jim got to be so good.Even while cranking out one multimillion-dollar control after another\u2026 and reaching legendary status among his peers\u2026 Jim continued to build his copywriting skills head and shoulders above those he competed against by reading, studying, and absorbing every bit of control copy he could get his hands on.<\/span><\/strong>And with all that control copy \u201cbouncing around his brain,\u201d it is no wonder Jim pumped out what seemed to be an endless number of winning ideas, such as\u2026  <\/span><\/p>\n

Jim\u2019s \u201cbrain-child\u201d that revolutionized the world of marketingand has been used to sell billions worth of products in almost every industry and niche imaginable<\/strong><\/h3>\n

\"\"<\/span><\/p>\n

Even though it looks quite advanced, this is the cover of the first magalog ever mailed. Created by Jim Rutz and designer, Ed Elliot, this format changed marketing forever and has been used to sell billions worth of products.<\/p>\n

Maybe you\u2019ve heard about the \u201cmagalog.\u201d It\u2019s a long-form sales letter with lots of sidebars and order forms that masquerades as a magazine.But what you might not know is that the magalog was the brainchild of Jim Rutz and a top-notch designer named Ed Elliott.And unless you\u2019ve been in direct-marketing as long as I have, you probably don\u2019t know just how truly groundbreaking the magalog was.In fact, Gary Bencivenga, who is widely known as \u201cThe World\u2019s Greatest Living Copywriter,\u201d said in one of the few interviews he ever granted that\u2026<\/span><\/p>\n

\u201cAs soon as I saw that first magalog, I knew these guys had done it.\u201d<\/strong><\/h3>\n

They had \u201cdone it\u201d indeed.Because the magalog\u2014plus the \u201cbookalog\u201d and other formats it spawned\u2014became so successful that almost no other direct-mail format is used by any of the major mailers then or now. Which is why Boardroom, Rodale, Phillips Publishing, Agora, and many of the biggest names in our industry will tell you that they used the magalog to not only build entire product lines, but\u2026<\/span><\/p>\n

In some cases they used itto build entire businesses<\/strong><\/h3>\n

For example:One of Jim\u2019s most notable promotions was a \u201cbookalog\u201d\u2014the book version of a magalog\u2014he wrote for Phillips Publishing with the infamous headline:<\/span><\/p>\n

\"\"<\/span><\/p>\n

This legendary promotion sold a whopping 100,000+ subscriptions for Phillip\u2019s Publishing\u2019s \u201cAlternatives\u201d newsletter despite breaking every headline “rule” known to man.<\/p>\n

\u201cRead This Or Die.\u201d<\/span>I can\u2019t say for sure how many subscribers this promotion generated for their newsletter Alternatives, with Dr. David Williams as the \u201cguru.\u201d But word on the street is the number was somewhere north of 100,000 new subscribers at $39 to $79 a pop.Which means:This promotion brought in $6 million or more in revenue\u2026 on the front end alone.<\/span>And when you count the year-after-year subsequent renewal revenue\u2026 the high-priced air filters and water purifiers sold to subscribers on the back-end\u2026 and the hordes of new subscribers who would rabidly buy Dr. Williams\u2019 recommended supplements from Phillips\u2019 nutritional supplements subsidiary, Healthy Directions\u2026 <\/span><\/p>\n

Add it all up and you\u2019re talking abouttens of millions of dollars or moreproduced by one winning promotion<\/span><\/strong><\/h3>\n

That\u2019s the power of studying Jim Rutz\u2019s copy and using the same principles to create your own breakthrough promotions.If you\u2019re a copywriter, it can put you on the map and get the best, most prestigious clients lining up to work with you.If you\u2019re an offer owner, it can potentially add a zero to your yearly sales or even your profits.And with all that success surrounding Jim, it is easy to see why A-Listers like David Deutsch and John Carlton sought him out when they were looking for a mentor.It\u2019s also why\u2014especially since Jim passed away in 2014\u2014savvy copywriters and marketers have searched far and wide for samples of his work to study and learn from. Yet all too often, they\u2019ve come up empty-handed.Because even though Jim was a \u201cfounding father\u201d of our industry\u2026His work and teachings are extremely rare.<\/span><\/strong>Jim never sold a course on copywriting. He never promoted himself as \u201cguru of the month.\u201d And outside of the small handful of publishers he called clients and the few copywriters he taught\u2026 <\/span><\/p>\n

Almost no one has ever seen Jim\u2019s workor so much as gotten a glimpse insidehis brilliant marketing mind<\/strong><\/h3>\n

That\u2019s why, unless you were on lots of mailing lists in the \u201870s, \u201880s, and \u201890s\u2026 and you happened to get and save one of Jim\u2019s breakthrough promotions\u2026It is nearly impossible to find any of his work today.<\/span>In fact, Lawrence Bernstein\u2014the \u201cworld\u2019s most obsessive ad archivist\u201d and the man behind the popular Info Marketing Blog\u2014confirmed this.Telling us that he, even after a lifetime of looking, had only one or two Rutz pieces in his personal swipe file.Which shows you just how rare these promotions are.Until one day\u2026 <\/span><\/p>\n

A chance phone call from The Copy Sistersaved these rare promotions from \u201cdusty death\u201d<\/strong><\/h3>\n

If Jim Rutz is a little-known \u201cTitan of Direct-Response,\u201d then his sister, Ginger (aka \u201cThe Copy Sister\u201d), is even less so.<\/span><\/p>\n

\"\"<\/span><\/p>\n

Jim Rutz with his baby sister Ginger. What most don’t know is that Ginger was Jim’s secret copyediting weapon. He “trained” her from a young age by reciting poetry to her by rote since the tender age of just 9 years old.<\/p>\n

<\/span>Ginger was Jim\u2019s \u201csecret copyediting weapon\u201d\u2014working behind-the-scenes on many of Jim\u2019s most successful promotions.She was responsible for making sure each piece was perfect. And for \u201ctoning down\u201d any of Jim\u2019s eccentricities that might be offensive or fly 10,000 miles over the reader\u2019s head. (Jim was that \u201coff-the-wall\u201d and unique!)One day shortly after Jim had passed, I got a phone call from Ginger. And strangely enough, I happened to be writing Jim\u2019s eulogy at the time.When I picked up the phone, Ginger told me something wonderful.<\/span><\/span>She said that she had been organizing Jim\u2019s belongings and had found a box of hundreds of promotions he had saved as part of his personal swipe file. <\/span><\/p>\n

And right then she knew what she had found was \u201cgold\u201d to any copywriter or marketer working today.But there was a problem!When Ginger found these promotions, she realized none of them were labeled or organized. Which meant we had no way to tell the genuine Rutz controls from the ones Jim had gotten in the mail and saved to study.It felt like finding a box of unsigned plays at Shakespeare\u2019s house. And having no way to tell which were \u201clost plays\u201d he wrote and which he admired enough to save.But then, by a stroke of luck\u2026 <\/span><\/p>\n

Three \u201cCopy Sleuths\u201d<\/em> acceptedthe call of the Copy Crusade<\/strong><\/h3>\n

I am lucky to have a close-knit online family. And even luckier that three \u201ccopy sleuths\u201d from my online family accepted this call to adventure.In fact, these three \u201ccopy sleuths\u201d\u2014copywriters, Zac Romero, Paul Martinez, and Neil Sutton\u2014were every bit as passionate about the project as I was.And together\u2014including, the three \u201csleuths,\u201d Ginger, myself, and anyone else we could rope into helping us\u2014we gathered, sorted, and verified almost every Rutz piece in this collection.It wasn\u2019t easy.We had to reach out to dozens of publishers\u2014many under new management and some that were no longer in business.And it took nearly three years!When you add it all up\u20145 people times 3 years\u2014that\u2019s a whopping 15 years of human life that it took to gather, sort, verify, and publish the 208 rare promotions in this collection (plus, all the other rare goodies we included that you cannot find anywhere else).Part of why it took so long was my fault. I had a real sense of what this swipe file meant to our industry. So I felt pressured for perfection. I knew that this was way more than just a product to help you become a world-class copywriter or to help you make an extra million bucks. (Although, if you take it seriously, I believe it can do both those things for you.)This was Jim\u2019s legacy. And a big part of marketing history too.In fact, I felt so much looming perfection that\u2026<\/span><\/p>\n

I had to almost diebefore I was ready to put this out<\/strong><\/h3>\n

Seriously.It wasn\u2019t until I had a stroke and saw \u201cold man death\u201d knocking at my door that I realized if I didn\u2019t get this product out now\u2026 that it might just become an unrealized footnote in the story of my life.And so it was the fickle nature of life that made me realize that now is the time.So finally, after all these years and a near brush with death, my team and I collected 208 of Jim\u2019s best and rarest promotions in: health, supplements, financial, B2B, consumer, services, and more.And thus we created a one-of-a-kind direct-response collection that no copywriter worth his or her salt should be without. It\u2019s called:<\/span><\/p>\n

Read This Or Die:The Lost Files Of Jim Rutz<\/strong><\/h3>\n

To help you decide if it\u2019s something you really do want, here\u2019s a quick overview of everything you get when you pick up this one-of-a-kind collection today:<\/span><\/p>\n

    \n
  • Over 200 promotions (many of them generating millions in revenue)<\/strong> – Including: Financial, Health, General Consumer, Business, Services, Personal Ads and more.<\/span><\/li>\n
  • \u201cRutz Selling Rutz\u201d<\/strong> – Where you will see how the master himself sold his copywriting services. Here you can find the perfect \u201cswipe and deploy\u201d material for copywriters, coaches, consultants, and other service providers that live or die by their own selling power.<\/span><\/li>\n
  • \u201cDear Jim\u201d<\/strong> – A never-before-seen cache of Jim\u2019s personal correspondences. See letters from young John Carlton and David Deutsch persuading Jim to be their mentor. Plus, find out what Gary Bencivenga and legendary copywriting scout John Finn talk about \u201cbehind closed doors.\u201d<\/span><\/li>\n
  • \u201dSex\u201d<\/strong> – This section\u2014curiously named because \u201cReligion\u201d sounded too boring ????\u2014shares some of Jim\u2019s promotional materials for the religious movement he built from the ground up. If you\u2019ve ever wondered how to change the religious habits of hundreds of thousands of devout Christians\u2026 this section can show you how!<\/span><\/li>\n
  • The Jim Rutz Headline & Teaser Copy \u201cCheat Sheet\u201d <\/strong>– Scan through Jim\u2019s best headlines and teaser copy whenever you need some inspiration. Not only will this get you \u201cup to speed\u201d very quickly on one of the greatest headline writers who ever lived\u2026 but you can also use it as an \u201cinstant headline or subject line generator\u201d! Plus, scanning through it is just plain fun!<\/span><\/li>\n
  • Jim Rutz\u2019s \u201cFurniture\u201d <\/strong>– As mentioned, my team of \u201ccopy sleuths\u201d had to track down and verify each of the 208 rare promotions in this collection. Unfortunately we couldn\u2019t verify them all. Which is why this section holds all the unverified pieces. Whether they were written by Rutz or not\u2026 he made a point to save them. Which makes them every bit as worthy of study and will give you an even deeper insight into how Jim got to be so good.<\/span><\/li>\n
  • Jim Rutz \u201cLive\u201d <\/strong>– In this section, you will get two \u201ccan\u2019t-find-anywhere-else\u201d audio trainings plus full transcripts. The first is an uncut recording of a rare interview Jim granted to none other than the legendary copywriter, Clayton Makepeace. In the second audio training, you will hear me sit down with two of Jim\u2019s closest mentees, John Carlton and David Deutsch (both A-List copywriters themselves), as I grill them on what copywriters and marketers working today can learn from Jim\u2019s legacy. And how you can use these ideas to increase the selling power of your copy right away. This is over 2 hours of hard-hitting audio content that you will want to listen to again and again. (One young copywriter I talked to said he\u2019s listened to these 5 times each\u2026 and still isn\u2019t done yet!)<\/span><\/li>\n<\/ul>\n

    The fact is, you have the chance to own the swipe file of one of the greatest copywriters who ever lived.But with everything included above, this collection goes way beyond a mere \u201cswipe file.\u201dBecause when you get this collection into your hands\u2014When you begin imbibing and absorbing some of the most creative and brilliant ad copy ever to be mailed\u2026 when you see breakthrough after breakthrough and hear the secrets from the master himself\u2026 <\/span><\/p>\n

    You will be getting the equivalent ofa graduate degree inhow to think like an a-plus copywriter<\/strong><\/h3>\n

    And \u201cProfessor Jim\u201d has the track record to prove it!Here is what David Deutsch\u2014who was a Jim Rutz mentee and has since made over a billion dollars in sales<\/span> via his ad copy\u2014said about Jim:<\/span><\/p>\n

    \u201cOnce you started reading his copy, you just couldn\u2019t put it down!\u201d<\/span><\/strong><\/em><\/span>\u201cJim was one of the most in-demand copywriters in the world. Clients would wait up to a year for him to put his pen to work for their products. That\u2019s why he was able to charge some of the highest fees of any copywriter \u2014 up to $100,000.Perhaps you\u2019ve seen the \u2018World\u2019s Most Interesting Man\u2019 commercials for a well-known beer? Jim was the world\u2019s most interesting copywriter. Once you started reading his copy, you just couldn\u2019t put it down.It pulled you in by your collar. His words, his wit, his intelligence (and his respect for the readers) were truly a delight.\u201d<\/span><\/em>\u2014David Deutsch<\/span><\/strong><\/span><\/em>A Jim Rutz mentee who has since made $1 billion in sales through his ad copy<\/span><\/span><\/p>\n

    And here is what John Carlton\u2014another Rutz disciple who is (in)famous for penning some of the most outrageous and ripped-off ads in marketing history\u2014said about his tutelage under master Jim:<\/span><\/strong>\u201cOne of the most skilled \u2018pure\u2019 writers I ever met.\u201d<\/span><\/strong><\/em><\/span>\u201cJim was a brutal taskmaster, an over-the-top great teacher, and one of the most skilled \u2018pure\u2019 writers I ever met. Also one of the most eccentric. And while he and I existed in completely different worlds, his advice for me to let my freak flag fly (not his words, of course) helped me create my own global reputation.\u201d<\/span><\/em>\u2014John Carlton<\/span><\/strong><\/span><\/em>A Jim Rutz mentee and \u201cThe World\u2019s Most Ripped-Off Copywriter\u201d<\/span><\/span><\/p>\n

    And Ben Settle\u2014who I once called \u201ca modern day Rutz\u201d when he spoke at my mastermind\u2014said that Jim\u2019s influence has given his email, sales copy, and content an unfair edge:<\/span><\/strong>\u201cJim Rutz\u2019s brilliant ads have been my favorite guilty-pleasure for almost 20-years\u201d<\/span><\/strong><\/em><\/span>\u201cJim Rutz’s brilliant ads have been my favorite guilty-pleasure for almost 20-years.Especially since they break nearly every conventional \u201crule\u201d of great copywriting.And, also especially since the small number of his ads and sales letters I was able to procure early on radically influenced the way I think about, write, and approach emails, sales copy, and other content marketing\u2026 to make them stand out shoulders and heads in the psyches of thousands of people each day judging by my email & sales letter response trends.<\/span><\/em>\u2014Ben Settle<\/span><\/strong>7-figure info and software publisherand one of the world\u2019s premier email specialists<\/span><\/span><\/p>\n

    And Kim Krause Schwalm, who is famous for writing multimillion-dollar controls for her health and supplement clients, says she considers this Jim Rutz collection a \u201cmust-have for any serious copywriter or offer owner\u201d:<\/span><\/strong>\u201cI personally consider it a must-have for any serious copywriter or offer owner\u2026 The game-changing insights are like money in the bank!\u201d<\/span><\/strong><\/em><\/span>\u201cRead This Or Die: The Lost Files of Jim Rutz<\/strong> is an incredible treasure trove of multimillion-dollar promo swipes, interviews, and much more. I personally consider it a must-have for any serious copywriter or offer owner who wants to write blockbuster copy that generates record-breaking sales or builds entire businesses. The game-changing insights you\u2019ll glean about Jim Rutz–and what made his brain tick so he could come up with the massively profitable \u2018Big Ideas\u2019 he consistently hit home runs with–are like money in the bank!\u201d<\/span><\/em>\u2014Kim Krause Schwalm<\/span><\/strong>A-List copywriter and copy mentorknown for penning multimillion-dollar health controls<\/span><\/span><\/p>\n

    But we\u2019re not done yet! Because the man universally recognized as \u201cThe world\u2019s greatest living copywriter\u201d said this to Rutz in a private hand-written letter (which is included below and inside \u201cRead This Or Die: The Lost Files Of Jim Rutz\u201d):<\/strong><\/span><\/span><\/p>\n

    \"\"<\/span><\/p>\n

    This is a rare, hand-written note from none other than Gary Bencivenga, otherwise known as \u201cThe World\u2019s Greatest Living Copywriter\u201d. You can read the note in full\u2026 along with a dozen more like it (from the likes of John Calrton\u2026 David Deutsch\u2026 Lee Euler\u2026 copywriting scout John Finn\u2026 and more) inside these \u201cLost Files\u201d<\/p>\n

    \u201cI always think it\u2019s a waste when our work is pitted against one another.\u201d<\/span><\/strong><\/em><\/span>\u201cI have tremendous respect for your work. I always enjoy reading your packages. They\u2019re so fiercely original and entertaining, too. I always think it\u2019s a waste when our work is pitted against one another. (I\u2019d rather go around beating up 48 lb. weakling packages then have to go up against you, Bill Jayme or a few other \u201ctop guns.\u201d) But for whatever reason, our paths, and our pens, must occasionally cross.\u201d<\/span><\/em>\u2014Gary Bencivenga<\/span><\/strong>Universally recognized as \u201cThe World\u2019s Greatest Living Copywriter\u201d<\/span><\/span><\/p>\n

    As you can see, I\u2019m not blowing smoke when I say Jim was one of the greatest copywriters to ever live.Because above you have 5 of the best copywriters of all time singing Jim\u2019s praises. And these copywriters span many of the most popular and profitable direct-response niches. <\/span><\/p>\n

    So whether you write emails, traffic-generating ads, online sales letters, VSLs or direct-mail copy for health, financial, supplements, B2B, or anything else, this rare, carefully-curated collection will give you all the ideas and inspiration you need for your next dozen breakthroughs and beyond. <\/span><\/p>\n

    How these \u201cLost Files\u201d can help you crank outwinning emails, sales pages, VSLs, ad copyand more\u2026<\/strong><\/h3>\n

    While the \u201cbulk\u201d of this collection is long-form promotions (with a handful of extremely rare space ads too), you don\u2019t have to use long-form copy to benefit from it. In fact, anyone who uses any kind of sales copy, podcasts, videos, interviews, speeches, social media posts, blog posts, articles, or any other form of persuasive communication to sell, influence, or inspire, will find plenty of insights to fuel them for years.And Jim himself is proof of that.Because Jim went way beyond just selling goods and services. He also used what he knew about copywriting to carry out what he saw as his \u201cGod-given mission\u201d of spreading the concept of the \u201copen church.\u201d A way of practicing Christianity that Jim felt was closer to the religion\u2019s roots.Which means that Jim may have been the only copywriter ever who\u2026 <\/span><\/p>\n

    Built a religious movement from the ground upand changed the habits ofhundreds of thousands of Christiansacross the world!<\/strong><\/h3>\n

    Jim spread this religious movement through books, speeches, and radio interviews that were every bit as persuasive as the most successful long-form promotions he wrote for the largest marketers on the planet.That\u2019s why I\u2019m not being flippant when I say that reading Jim\u2019s copy and watching it perform in the marketplace was a truly religious experience.<\/span><\/p>\n

    \"\"<\/span><\/p>\n

    Jim wrote this piece in the ’90s for publishing behemoth Agora, which does $1 Billion in revenue today.What made this piece breakthrough was not that it looked like a newspaper… but that it was mailed from the future!?<\/p>\n

    <\/span>It\u2019s also why I\u2019m not being flippant when I say that studying Jim\u2019s work can set you up to spread almost any message, concept, idea, or philosophy that you can think of through any medium that exists now or in the future.For example, check out this piece\u2014made to look like a \u201cWashington Tribune\u201d newspaper\u2013that Jim wrote for publishing behemoth Agora. <\/span><\/p>\n

    Not only is it made to look like a newspaper\u2026 not only does it have an outrageous headline\u2026 not only does it tap into a deep-seated fear of the market\u2026but\u2026<\/span><\/p>\n

    This one-of-a-kind sales letter\u2026is written from the future!<\/span><\/strong><\/h3>\n

    How many people do you know that can pull that off?But Jim pulled it off without a hitch.That\u2019s because Jim constantly pushed (and even defied) every boundary in his way. And when you pick up \u201cRead This Or Die: The Lost Files Of Jim Rutz\u201d<\/strong> today, you will see 208 examples of some of the most boundary pushing copy on the planet.And as you begin to see these in action, you will start to \u201cget\u201d how to adapt these same \u201cboundary-pushing\u201d principles to whatever format you happen to write.For example:One of the ways that Jim pushed boundaries was in his love for the \u201ccomic ad\u201d format. And for good reason.Because one of his early comic ads generated more than 500% in pure profit for his client\u2026 <\/span>even with the added cost of printing and postage of direct-mail. And inside this collection, you will see an example of a comic ad that shows you\u2026 <\/span><\/p>\n

    How to increase the selling power of your copyusing raw humor and wit!<\/strong><\/h3>\n

    \"\"<\/span><\/p>\n

    This \u201cDr. Dollar\u201d piece was written for Phillip\u2019s Publishing in their prime. Not only is it a brilliant \u201cbig idea\u201d and a showcase of how to fully leverage format. But is also an example of something we did over and over again at Boardroom: Positioning the \u201cguru\u201d as the hero.<\/p>\n

    Jim was a master at taking serious topics\u2014like health or money\u2014and adding just the right amount of humor and wit to get his foot in the door. Almost like a jester \u201cgetting away\u201d with speaking truth to the King.Of course, in the wrong hands, using humor to sell can be corny at best and at worst disastrous.But Jim had such a deep understanding of language and human behavior, he could add just the subtle flair he needed to hook his readers and keep them reading until the end.The \u201cDr. Dollar\u201d promotion you see to the left is an example of just that. And it is just one of the dozens of financial promotions in this swipe file that can\u2026 <\/span><\/p>\n

    Give you a far deeper and more profitable perspectiveinto the \u201cwild world\u201d of financial publishing<\/strong><\/h3>\n

    \u201cRead This Or Die: The Lost Files Of Jim Rutz\u201d<\/strong> gives you 63 of Jim\u2019s best direct-mail promotions selling investing, tax, and retirement offers for \u201c800-pound gorilla\u201d publishers, such as Agora, Phillips Publishing, KCI Communications, Boardroom, and more.<\/span><\/p>\n

    \"\"<\/span><\/p>\n

    These are the types of sidebars you can expect in this Dr. Dollar promotion\u2014and many others you will find inside these \u201cLost Files\u201d. Every one of these sidebars was designed to give value\u2026 all while teasing the product.<\/p>\n

    And though these promotions date back to the \u201870s, many of the angles inside are foundational to the hooks and themes used in the biggest financial promotions today. Plus, you will find pieces that were written as recently as 2013.Which all adds up to one thing:For a fast-moving financial copywriter or offer owner looking for more wins and bigger royalty checks and profits\u2026 this collection condenses four decades of financial publishing history and hundreds of millions in revenue onto one searchable USB. But this collection doesn\u2019t end with financial swipes. Inside you will also find dozens of alternative health and supplement promotions that show you\u2026  <\/span><\/p>\n

    How to \u201ctake the pulse\u201dof the lucrative health niche<\/strong><\/h3>\n

    \"\"<\/span><\/p>\n

    This is a perfect example of how Jim combined grab-you-by-the-throat headlines with eye-popping imagery. Plus, the idea of “information overload” is just as relevant today (if not more so) than it was when Jim wrote this a few decades ago.<\/p>\n

    Jim was in the forefront of the alternative health niche. In fact, as mentioned earlier, his infamous control (and the title track of this collection) \u201cRead This Or Die\u201d single handedly brought in over 100,000 new subscribers to Phillips Publishing Alternatives newsletter.So it is no wonder that many of today\u2019s top A-List health writers\u2014such as Kim Krause Schwalm, David Deutsch, and Parris Lampropoulos\u2014point to Jim as an early influence.And inside \u201cRead This Or Die: The Lost Files Of Jim Rutz\u201d<\/strong> you will see why.<\/span><\/span>Because you will be able to pour through 34 unique health promotions selling newsletters subscriptions, books, and supplements of all kinds.<\/span><\/span>Promotions packed with incredibly powerful \u201cbig ideas\u201d that are every bit as persuasive today as they were when Jim used them to make millions for himself and his clients.<\/span><\/p>\n

    But this swipe file goes far beyond just coming up with crazy new, \u201cindustry-shaking\u201d<\/em> ideas\u2026  <\/span><\/p>\n

    It can also help you write copyfar faster\u2026 with far greater assurance<\/strong><\/h3>\n

    Because any time you are stuck for a headline, subject line, ad, email, or even an offer, just pull up one of the 208 ads and \u201cswipe & deploy.\u201dAnd over time, as you \u201cpickle your brain\u201d in all this great copy\u2026 you just may find that headlines, subject lines, and big ideas practically \u201cpour\u201d out of YOU non-stop!But it gets even better.Because in the appendix, you will find a collection of Jim\u2019s best headlines and teaser copy in one easy \u201ccheat sheet,\u201d making it\u2026<\/span><\/p>\n

    An almost-instant headlineor email subject line generator!<\/strong><\/h3>\n

    In fact, just scrolling through the 85 pages of headlines, subheads, and teaser copy will show you dozens of ways to capture attention that almost no copywriter today has ever seen (or even thought of).And\u2014in my clearly biased opinion\u2014doing that alone will not only make you a better marketer and copywriter by tonight\u2026It can give you a huge leg up on your competition!<\/span><\/strong>We\u2019ve also made it a breeze to find any of the 208 rare promotions you get inside.That\u2019s why the easily-searched \u201cTable of Contents\u201d shows you exactly where to find each piece. Plus, you will see context and background into Jim\u2019s life\u2026 and commentary and origin stories on many of his promotions too. (You will even hear from his Copy Sister and secret weapon, Ginger.)But that\u2019s still not all. To give you even more context into this brilliant man, we\u2019ve also added\u2026 <\/span><\/p>\n

    Over 2 hours of rare audio trainings fromClayton Makepeace, John Carlton,David Deutsch, and Jim Rutz himselfThat you can\u2019t find anywhere else!<\/span><\/strong><\/h3>\n

    The \u201cswipe file\u201d portion of \u201cRead This Or Die: The Lost Files Of Jim Rutz\u201d<\/strong> has everything you need to figuratively \u201cpick Jim\u2019s brain\u201d and begin absorbing some of his little-known ways of pumping out winning sales copy, products, and marketing strategies that get you legendary results.But I felt it was important to give you a sense of what Jim\u2019s legacy meant to the direct-response and copywriting industry.I also wanted you to give you a \u201cquick win.\u201d Something you can go through in a single afternoon and come out the other side better equipped to write a monster breakthrough.Which is why I am throwing in two audio trainings you can\u2019t find anywhere else.The first is when Clayton Makepeace got Jim to sit down for a power-packed 45 minutes and spill some of his best-kept copywriting secrets. (It\u2019s one of the very few<\/span> interviews Jim ever granted. And, if my sleuthing is correct, this is the only interview with Jim available anywhere today.<\/span>)The other is 1.5 hours of pure content from when I interviewed John Carlton and David Deutsch on Jim\u2019s influence on their illustrious careers and copywriting at large. As I mentioned earlier, John and David were two of Jim\u2019s prize students.So there is no one better to speak on what made his craft stand head and shoulders above the rest.And as a special \u201csneak preview\u201d of the audios (and to give you a sense of some of the incredible secrets you will learn while studying his promotions), here are a few of the tips you will discover inside the \u201cJim Rutz Live\u201d<\/em> audio training section:<\/span><\/p>\n

      \n
    • 6 words you can write across any piece of paper that are almost guaranteed to make you a better copywriter in 30 seconds or less. (According to billion-dollar copywriter David Deutsch, this is how he and other top copywriters consistently beat their competition\u2014even when battling copywriters every bit as \u201cskilled\u201d as they are.)<\/strong><\/span><\/li>\n
    • A secret way\u2014used by Dostoevsky, Stephen King, and other master novel writers\u2014to \u201cget away\u201d with using 10-dollar words almost nobody understands. (Plus, the counterintuitive reason why using these words can help<\/span> readership\u2026 even if the reader has no idea what they mean.)<\/span><\/li>\n
    • How a single piece of scotch tape can 10x the power of your avatar research. (This was shared by Jim as a far faster and easier way to mimic face-to-face sales experience without needing to get a face-to-face sales job. Obviously, this isn\u2019t as good as years of in-the-trenches selling\u2026 but it\u2019s a heckuva lot faster and easier!)<\/strong><\/span><\/li>\n
    • The ancient ritual that Jim did before starting on any package that gave him almost \u201cGod-like\u201d power to come up with breakthrough ideas practically on-demand. (This trick has been used by everyone from George Washington to Isaac Newton to easily pump out groundbreaking ideas. Plus, hear why Clayton Makepeace thinks this is what made Jim \u201cthe most unfettered and free and by far the most creative\u201d copywriter he knew.)<\/span><\/li>\n
    • The \u201cKarate Kid\u201d technique to creating a one-of-a-kind writing style and impossible-to-knock-off brand.<\/strong><\/span><\/li>\n
    • A simple way to structure your client negotiations that all but guarantees you get the control. (According to John Carlton, this was Gary Bencivenga\u2019s \u201csecret weapon.\u201d And while not every client will agree to this, if you can swing it, it brings your chances of winning the control as close to 100% as you can get.)<\/span><\/li>\n
    • Three so-called \u201cbad\u201d<\/span> personality traits that can attract insanely high-paying, high-quality clients<\/span>\u2026 while repelling cheapskates and tire-kickers. And\u2026<\/strong><\/span><\/li>\n
    • A surprisingly simple mindset tweak that can\u2026<\/span><\/li>\n<\/ul>\n

      Get the best, most prestigious, and most powerful clients and mentorslining up to work with youand only you!<\/strong><\/h3>\n

      This tip, I am sure, is the reason why John Carlton was able to work and be mentored by all the biggest names in our industry, from Jim Rutz\u2026 to Jay Abraham\u2026 to Gary Bencivenga\u2026 to Gary Halbert\u2026 and more.And if you want to attract amazing mentors and the best, highest-paying clients, that last tip can get you there and then some.But when it comes to getting clients, this collection has more to give too. Because in the section titled \u201cRutz Selling Rutz,\u201d<\/em> you will see over a dozen glorious examples of\u2026 <\/span><\/p>\n

      How any copywriter, coach, freelancer or service providercan make far more sales while hiding behind their desk!<\/strong><\/h3>\n

      Jim was a hard-core introvert (and even that is an understatement). So he never found clients at seminars, masterminds, or other events.Instead, Jim used incredibly creative \u201cstopper\u201d headlines that stuck like a red-hot poker into his prospect\u2019s eye.Headlines such as\u2026  <\/span><\/p>\n

      How To Produce Great Ad Copy With Your Toes<\/strong><\/h3>\n

      Clever, right?Well, just wait until you see how Jim pays off on that clever promise (and he really does!). Plus, Jim wrote this by \u201cswiping\u201d an old David Ogilvy ad. So it is an example in action of how you can \u201cswipe & deploy\u201d some of Jim\u2019s copy too.<\/span><\/p>\n

      \"\"<\/span><\/p>\n

      This is just one example of how Jim brilliantly sold his own copywriting services. If you use ads, emails, podcasts, speaking, or any other type of persuasive communication to sell yourself… then the swipes inside the “Rutz Selling Rutz” section can put what you already do on overdrive!<\/p>\n

      You will find almost a dozen more examples just like this one in the \u201cRutz Selling Rutz\u201d<\/em> section.But we’re not done with the \u201cJim Rutz Live\u201d<\/em> audio training yet.<\/span><\/p>\n

      Here are a few more tips you will uncover inside:<\/strong><\/span><\/p>\n

        \n
      • A shockingly simple test (that takes 5 seconds or less) that can tell you if your hook, headline, lead, or any other part of your copy will bore the living daylights out of your reader.<\/strong><\/span><\/li>\n
      • The ethical (yet counter-intuitive) way to charge your clients FAR more\u2014by tricking them into thinking you are giving them a deal. (Not only is this 100% ethical, honest, and legal\u2026 but it is better<\/span> for your clients too!)<\/span><\/li>\n
      • How to use a single sheet of folded paper to \u201ctwist\u201d any bland sentence into one that is so interesting, surprising, and pleasant, your prospect has no choice but to read to the end. (This is more copyediting advice than copywriting advice\u2026 But David Deutsch shared this, and not only is it effective\u2026 it sounds downright fun!)<\/strong><\/span><\/li>\n
      • A gruesome secret discovered in a certain type of medieval play that is the key<\/span> to making great strides with your mentor.<\/span><\/li>\n
      • The little-known neuroscientific reason why watching TV can tank your response.<\/strong><\/span><\/li>\n
      • How David Deutsch uses an ordinary office chair to scrounge up more winning ideas than any sane person could use.<\/span><\/li>\n
      • The strange psychological reason you should \u201cgo all Gordon Ramsey\u201d and badger, berate, and traumatize your mentees, employees and even your customers, if you want them to succeed. Plus\u2026<\/strong><\/span><\/li>\n
      • An almost-instant attitude adjustment used by rock climbers, base jumpers, and other \u201cadrenaline junkies\u201d that can\u2026<\/span><\/li>\n<\/ul>\n

        All but eradicate \u201cbeing boring\u201dfrom your copy, your mannerisms, and even your personality!<\/strong><\/h3>\n

        That last point is no small feat.In fact, when I asked A-List copywriters David Deutsch and John Carlton to boil down the most important \u201cessence of Rutz,\u201d <\/em>they told me this:Never be boring.<\/span><\/strong>They said that was the one thing, above all else, that set Jim apart. His deep fear, distaste, and downright disgust of being boring.Which you will see in action in every single one of the 208 promotions inside \u201cRead This Or Die: The Lost Files Of Jim Rutz.\u201d<\/strong>But before I tell you how you can own this unique collection, you should know this:1) This collection is intended for serious copywriters and marketers only<\/strong> – While the amateur, newbie, and \u201chobbyist\u201d marketer can certainly use this to increase their skills, write bigger winners faster, and get their money back and then some\u2026 this collection is intended for the \u201chardcore\u201d copywriters and marketers that live and die by their response<\/span>. So if that doesn\u2019t describe you\u2026 at least don\u2019t say you weren\u2019t warned.2) This collection is not something you breeze through in a weekend and then shelve away to collect dust<\/strong> – Yes, you can scan a handful of swipes, the headline \u201ccheat sheet,\u201d and the 2+ hours of impossible-to-find-anywhere-else audio and be much better off. But there are over 200 swipes in this product. Many of them are 16-32 pages long (some are even longer). That\u2019s why I consider this to be the equivalent of a Graduate Degree In Direct Response<\/em>. So while you don\u2019t have to study every single promotion (just reading the headlines, teaser copy, leads and bullets will give you an education like no other), this collection is worthy of a lifetime of study. Respect it and you\u2019re almost certain to see vast rewards.3) This collection is housed on a physical<\/span> USB and shipped to your mailbox in a protective plastic case<\/strong> – That way, you can have the USB in your library. And never have to worry about a hard-drive malfunction. That said, there is no digital copy or link to download from.4) There are no refunds and all sales are final<\/span><\/strong> – Jim\u2019s work has been hailed as revolutionary by top copywriters and marketers for decades. And every copywriter I\u2019ve shown this collection to has been blown away. So I have no qualms in saying that this alone can exponentially grow the bottom line of anyone who uses words or ideas to make sales. That\u2019s why there are no guarantees or refunds and all sales are final.If that\u2019s ok with you, then\u2026 <\/span><\/p>\n

        Here\u2019s how to get your hands on thisone-of-a-kind collection today<\/strong><\/h3>\n

        Putting a price on a collection of this magnitude is sort of like putting a price on The Mona Lisa. Of course you can do it. But no \u201cnumber\u201d can ever truly reflect the value inside.That said, other top copywriters sell their controls for upwards of $50 a pop. And inside this collection there are 208 promotions that you cannot find anywhere else. So even if you could find these promotions elsewhere (which other than maybe one or two pieces is next to impossible)… others might charge you as much as $10,300 or even more.And even then, other copywriter\u2019s swipes don\u2019t give you any context. They just give you a download link for a PDF and send you on your way.With \u201cRead This Or Die: The Lost Files Of Jim Rutz<\/strong>\u201d, you will get context and the background stories behind many of the swipes. (Admittedly this is not \u201canalysis\u201d or a \u201cbreak down\u201d… but it will show you some of Jim\u2019s tricks and tips, so you can get far more insights from each control you study.)With everything you get, I could easily charge thousands for this and still feel like I was giving you a deal.But the truth is, I know that Jim would want any marketer or copywriter striving to be the best to have this swipe file in their collection (his ego would like it too). Because again, this isn\u2019t just about selling a \u201ccopywriting\u201d product.This isn\u2019t just about you making an extra million bucks (although, if you apply the secrets inside\u2026 it is possible it could do so for you and your clients).This is about preserving the legacy of one of the greatest copywriters who ever lived.<\/span><\/strong>That\u2019s why, right now, you can get this one-of-a-kind collection shipped to your mailbox for a one-time payment of just $295 plus a small fee for shipping & handling.The ideas behind Jim\u2019s promotions have revolutionized our industry. And have been the catalyst for many of today\u2019s top copywriters to excel at their craft.And not only has it never been easier to get your hands on Jim\u2019s work\u2026<\/span><\/p>\n

        Until now\u2026it hasn\u2019t even been possible<\/strong><\/h3>\n

        So if you\u2019d like to be among the first to own this unique collection, there\u2019s no time to waste. Simply click the button below and get started right away:<\/span><\/p>\n

        Warmly,Brian KurtzP.S. Jim\u2019s brother, Bob, who worked closely with Jim, and even helped him launch a few companies, shared these \u201crules\u201d that Jim used to write copy:<\/span><\/p>\n

          \n
        • Assume that the recipient is sorting his mail over his round file, and you have precisely 3 seconds to grab his eyeballs before he lets go.<\/span><\/li>\n
        • Assume his first glance will be at the PS, the headline, or anyplace in between.<\/em><\/span><\/li>\n
        • Because he will start reading anyplace in your magalog or on your #10 envelope, every square inch must be designed to grab him and not let go until he places the order.<\/em><\/span><\/li>\n<\/ul>\n

          Inside \u201cRead This Or Die: The Lost Files Of Jim Rutz<\/strong>\u201d, you will see 208 rare promotions that did just that.Such as this magalog back cover Jim wrote for Boardroom\u2019s biggest newsletter, Bottom Line Personal:<\/span><\/p>\n

          \"\"<\/span><\/p>\n

          If that came in your mailbox\u2026 and you were in the habit of throwing out your junk mail sight unseen\u2026 How could you not at least take a peek?There are 207 more promotions just like this one inside.And remember, there\u2019s a whole lot more than just regular old \u201cswipes\u201d in here. To remind you, here is everything you get when you pick it up today:<\/span><\/p>\n

            \n
          • Over a dozen examples of how any copywriter, coach, freelancer, or service provider can make sales while \u201chiding behind their desk\u201d <\/strong>– That you can adapt to your emails, ads, sales pages, podcast interviews, videos, sales funnels, or any other form of persuasive communication you use to sell yourself.<\/span><\/li>\n
          • How to start a worldwide religious movement\u2026 from the ground up<\/strong> – The \u201cSex\u201d section (titled that way because \u201cReligion\u201d sounded too boring) shows PR and other promotional material that Jim used to spread the concept of house churches to hundreds of thousands of Christians in dozens of countries around the globe. Not only is this fascinating, and a great example of adapting Jim\u2019s copywriting principles to any medium, but it can also help you with your promotional materials when getting on podcasts, connecting with JV partners or influencers, and practically any other form of PR you can think of.<\/span><\/li>\n
          • Headline and Email Subject Line \u201cCheat Sheet\u201d <\/strong>– This section has 85 pages of some of Jim\u2019s best headlines and teaser copy (taken from the 208 promotions you will see inside). Because of that, it is as close as you can get to an \u201cinstant headline-generator\u201d this side of having an AI write it for you.<\/span><\/li>\n
          • Jim Rutz Live<\/strong> – The only way to get this 2.5 hours of pure content from Jim Rutz, Clayton Makepeace, David Deutsch, John Carlton and yours truly, is in this collection. And even though this audio training is an \u201cadd-on\u201d… I believe that this section alone is as good (or better) than many high-priced copywriting courses. Especially when it comes to outthinking the copywriters and marketers you compete against.<\/span><\/li>\n<\/ul>\n

            Above all\u2026this collection is designedto help you becomea legend at your craft<\/strong><\/h3>\n

            Which obviously won\u2019t necessarily be easy. And most likely, will take lots of work.But my belief is that \u201cRead This Or Die: The Lost Files Of Jim Rutz\u201d<\/strong> can get you there faster and with more certainty than going it alone. So if you\u2019d like to pick up this collection while it is still available (and any copywriter I know would say this is as close to a \u201cno-brainer\u201d decision as it gets), then click the button below and get started today:<\/span><\/p>\n

            <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

            How to tap into the legendary genius of Jim Rutz…and use it to skyrocket your sales results! Now you can get 208 multimillion-dollar promo swipes\u2026rare trainings and interviews\u2026headline and teaser copy \u201ccheat sheets\u201d\u2026and much more, from one of the world\u2019s highest-paid and most influential copywriters of all time Dear Friend,Have you ever wondered how much […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"yoast_head":"\nJim Rutz Lost Files - Titans Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/titansproducts.com\/jim-rutz-lost-files\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jim Rutz Lost Files - Titans Marketing\" \/>\n<meta property=\"og:description\" content=\"How to tap into the legendary genius of Jim Rutz…and use it to skyrocket your sales results! Now you can get 208 multimillion-dollar promo swipes\u2026rare trainings and interviews\u2026headline and teaser copy \u201ccheat sheets\u201d\u2026and much more, from one of the world\u2019s highest-paid and most influential copywriters of all time Dear Friend,Have you ever wondered how much […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/titansproducts.com\/jim-rutz-lost-files\/\" \/>\n<meta property=\"og:site_name\" content=\"Titans Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-17T20:07:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/titansproductscom-e6da.kxcdn.com\/wp-content\/uploads\/xxxxxx335x370xjim-rutz-horse.png,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,Mgp+jp+jw+pj+ws+js+rj+rp+rw+ri+cp+md.ic.aSk99u1GPX.webp,,,,,,,,,,,,,,,,Mgp+jp+jw+pj+ws+js+rj+rp+rw+ri+cp+md.ic.OzRaG4jWEt.webp,,,,,,,,Mgp+jp+jw+pj+ws+js+rj+rp+rw+ri+cp+md.ic.DblDmJiQoH.webp,,,,Mgp+jp+jw+pj+ws+js+rj+rp+rw+ri+cp+md.ic.dTbLFz-rAR.webp,,Mgp+jp+jw+pj+ws+js+rj+rp+rw+ri+cp+md.ic.PHNzRSWyXH.webp,Mgp+jp+jw+pj+ws+js+rj+rp+rw+ri+cp+md.ic.YHDmWVt6yQ.webp.pagespeed.gp+jp+jw+pj+ws+js+rj+rp+rw+ri+cp+md.ic.KTRo79PI0c.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"38 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/titansproducts.com\/jim-rutz-lost-files\/\",\"url\":\"https:\/\/titansproducts.com\/jim-rutz-lost-files\/\",\"name\":\"Jim Rutz Lost Files - 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