I’m so glad I joined the BA Bootcamp. It helped me to understand the concepts and apply them to my copywriting right away. The homework and Zoom calls were really informative and fun. It made the first three chapters of the book easy to digest and learn. Chris and Brian put a lot of care into the Bootcamp by overdelivering on each call and for showing us who Eugene Schwartz was as a person.
Chris and Brian showed me how to uncover DEEP qualities about my market that I had no clue about before. Before I went through the Bootcamp my understanding of Breakthrough Advertising and its fundamental ideas was very weak. I hadn’t even read the entire book! Not only do I now have a greater understanding of this foundational knowledge hidden to many but they gave me simple tools that I can use to apply it so that I can go deep into my niche. Anyone who goes through this will take away effective ways to peel back all the curtains to ANY market!