The Titans of Direct Response...all in one place
Books, swipe files and recordings from the copywriters and marketers who built the direct marketing business.
Curated by Brian Kurtz
See the collectionWhat’s in the store?
Breakthrough Advertising
By Eugene M. Schwartz
Gene’s 1966 masterwork on mass desire, the stages of awareness and market sophistication. Virtually every master copywriter has read it, and most read it every year.
Breakthrough Advertising Mastery
By Brian Kurtz and Chris Mason
The official Breakthrough Advertising implementation guide. Over 500 pages of exercises, training videos and worksheets that walk you through each chapter of Gene’s book. Digital, delivered right away.
The Brilliance Breakthrough
By Eugene M. Schwartz
Gene’s book on how to talk and write so that people will never forget you, reprinted by Titans Marketing with a companion workbook holding every chapter exercise.
The Bill Jayme Collection
Master of direct mail marketing
210 direct mail efforts for 138 different mailers, in PDF. Envelopes, letters, response cards and the versions that split-tested against each other.
Read This Or Die
The Lost Files of Jim Rutz
208 promo swipes from one of the highest-paid copywriters of all time, plus rare trainings, interviews, and headline and teaser copy cheat sheets.
The Titans of Direct Response
Digital recordings, September 2014
Over 14 hours from the 2 day event: Gary Bencivenga, Dan Kennedy, Jay Abraham, Perry Marshall, Joe Sugarman, Greg Renker, Ken McCarthy and more.
Want the physical set too? Physical and digital package, $2,000
Brian’s books
Overdeliver
By Brian Kurtz
Brian’s book on building a business for a lifetime in direct response marketing. Buy it from any bookseller, then claim The Overdeliver Collection, a free library of hard-to-find resources from the legends.
The Advertising Solution
By Craig Simpson with Brian Kurtz
Lessons from 6 legends: Robert Collier, Claude Hopkins, John Caples, David Ogilvy, Gary Halbert and Gene Schwartz. Buy it anywhere, then claim the free swipe file, rare videos and an annotated Scientific Advertising.
About Titans Marketing
Dear friend,
I spent over three decades at Boardroom Inc. (the transformational and pioneering direct response publishing company I helped build), working alongside the greatest copywriters and marketers who ever lived.
Everything in this store came out of that life.
Breakthrough Advertising, the Gene Schwartz masterpiece that was once out of print but no more (once I partnered with Gene’s wife). It is the book that every serious copywriter and marketer needs to have in their library.
Breakthrough Advertising Mastery, the 500 page companion guide Chris Mason and I created to help you turn the book into a utility.
The Brilliance Breakthrough, Gene’s lesser-known book but equally impactful, on how to talk and write so that people never forget you.
The Bill Jayme Collection--every direct mail package Bill Jayme ever wrote--each one a piece of art to emulate and steal smart from...from the most sought after copywriter of his day.
Read This Or Die, the definitive collection of promotions, letters and interviews from one of the most eclectic, dynamic and successful copywriters of all time, Jim Rutz.
The Titans of Direct Response, the recordings and resources from “the event of the decade”-- two days in 2014 when I assembled an ultimate all-star team of marketers and copywriters. It was epic...and lives on.
You’ll also find my own two books here, each with its own page and exclusive bonus material:
Overdeliver is everything I learned in almost four decades of direct response marketing...with some stories and case histories to back everything up.
The Advertising Solution (written with Craig Simpson) covers six legends who laid down the laws of advertising for the rest of us. A checklist/research guide for the ages.
And I’m as proud of the bonuses as the books. :-)
I put all of these books and collections together because I couldn’t stand the thought of this work disappearing and not having it available for future generations.
Study them the way I did.
Then go compete against the very best.
And go forth and multiply!
Warmly,
Brian Kurtz
© Titans Marketing® LLC